Case Study
FanDuel
Four years as senior manager of product design on sportsbook and fantasy products — shipping fast in regulated markets while keeping experiences clear, trustworthy, and engaging.
Overview
I led design for our retail, live betting, and rewards/promos experiences — working closely with Product, Engineering, and compliance to translate complex rules into interfaces users could navigate with confidence. Sportsbooks are extremely information dense and we rose to the challenge of creating user experiences where users could still parse that information and be able to make a bet very quickly. The experiences my team and I worked on generated hundreds of millions in revenue during my time there.
Role & Approach
Owned UX strategy for top priority product areas, mentored designers, and partnered on experimentation and research. I helped lead innovative ideas that created millions in additional revenue and increased user retention. Created best-in-class patterns for live betting and generosity, much of which has become industry standard post-launch.
Outcomes
Matured the design practice alongside business growth — stronger patterns and innovative patterns, clearer handoffs, and experiences tuned for both new and power users in competitive live-sports moments and promotions.
Sample Screens
