Justin
Smith

Product Design Leader

View My Work Get in Touch

Senior Manager of Product Design with nearly two decades crafting user-centered experiences across entertainment, sports, and gaming — blending design craft with deep domain expertise.

Experience Design Team Leadership Product Strategy
~20
Years of experience
1
Emmy for UX & design
1
Design patent
10+
Direct reports led
🏆
Emmy Award
UX and design on Cartoon Network’s flagship video app.
📋
Design patent
Recommendation engine we designed at Cartoon Network.
🎓
Georgia Tech
MS in HCI & BS in Computational Media

About me

Design leader at the
intersection of fun and functional.

I'm a Product Design leader. At Cartoon Network I earned an Emmy for UX and design on the flagship Cartoon Network video app, and we were awarded a design patent for a recommendation engine we designed. I build digital experiences where high-stakes data meets high-engagement delight. With 20 years of experience spanning Cartoon Network to the high-velocity world of PrizePicks and FanDuel, I specialize in translating complex business logic into effortless user experiences.

I combine systems-thinking with a track record of scaling award-winning products for millions of users. I'm currently looking for my next challenge as a Director of Product Design leading and growing an impactful design team.

Senior Manager, Product Design
PrizePicks · 2025–Present
Senior Manager, Product Design
FanDuel · 2021–2025
Senior Product Designer / UX Manager
Cartoon Network · 2011–2020
MS, Human-Computer Interaction + BS, Computational Media
Georgia Institute of Technology

Selected work

Case studies.

A look at the problems I've led, the teams I've built, and the outcomes that followed.

Fantasy Sports Prediction Markets Design Leadership

PrizePicks · 2025–Present

Scaling design at a hyper-growth fantasy sports platform

Built and led a product design team through rapid growth, shaping the user experience of one of the fastest-growing daily fantasy and prediction markets platforms in the country — balancing user trust, regulatory complexity, and competitive engagement mechanics.

Managed a team of 5 designers across multiple concurrent product focuses
Owned end-to-end UX and design for rewards, social, accounts, payments, and onboarding flows
Drove design process standardization and cross-team alignment with Engineering and Product
View full case study
Product Design Kids & Families Emmy — CN video app

Cartoon Network · 2011–2019

Reimagining digital entertainment for the next generation of fans

Led end-to-end design for flagship digital experiences serving millions of kids and families globally — from web and mobile apps to OTT platforms including Apple TV, Roku, and Xbox — including an Emmy for UX and design on Cartoon Network’s flagship video app.

Led design across the full CN digital portfolio, including web, iOS, Android, and OTT apps
Emmy for UX and design on the flagship CN video app; design patent for our recommendation engine
Grew from individual contributor to managing a team of designers
View full case study
Live Experiences Team Leadership Systems Thinking

FanDuel · 2021-2025

Scaling design teams, translating complex systems into exceptional user experiences

I grew my design team from 1 to 10 and helped the team operate as strategic partners rather than order-takers. We translated complex business logic, regulatory requirements, and massive backend data systems into effortless user experiences.

Led design for our retail products within physical retail locations that incorporated service design alongside the digital UX and design
Led our team of designers to design experiences for a multi-billion dollar generosity offering that balanced experience with commercial considerations
Led design on our live betting product that was a key differentiator for the business and generated nearly 50% margins
View full case study

Experience

Where I've been,
what I've built.

A career defined by high-profile products, great teams, and relentless focus on the user.

2025 — Present
Senior Manager, Product Design
PrizePicks · Atlanta, GA
Leading a team of 5 product designers on one of the fastest-growing daily fantasy platforms in the US. Responsible for contributing to a truly design-led culture and driving forward a truly innovative and cohesive strategy to establish PrizePicks as a best-in-class and differentiated experience within the industy.
2021 — 2025
Senior Manager, Product Design
FanDuel · Atlanta, GA
Leading a team of 10 product designers building out industry leading retail experiences, exciting live betting, and exceptional generosity offerings that were optimized for business results. Responsible for end-to-end UX strategy, design team operations, cross-functional collaboration with Product and Engineering, and elevating design's role as a strategic business partner.
2011 — 2020
Senior Product Designer → Design Manager
Cartoon Network / Turner / WarnerMedia · Atlanta, GA
Spent 9 years helping define digital entertainment for kids and families globally. Progressed from IC to people manager, leading design across web, mobile, and streaming products. Earned an Emmy for UX and design on Cartoon Network’s flagship video app and a design patent for a recommendation engine we designed. Drove design system adoption and cross-functional alignment across a large, distributed org.
Prior roles
Product & UX Designer
Home Depot, IHG, Roundbox Global · Atlanta, GA
Built a foundation in interaction design, user research, and digital media across agency and in-house environments — developing the full-stack design sensibility that underpins everything I do today.
Core Skills
Product Strategy
UX / Interaction Design
Design Systems
User Research
Team Leadership
Figma / Prototyping
Data-Informed Design
MS, Human-Computer Interaction
Georgia Institute of Technology
BS, Computational Media
Georgia Institute of Technology
Request My Resume

Let's connect

Open to the right
opportunity.

I'm actively exploring Director of Product Design opportunities. If you're building something amazing and need a design leader who gets results — let's talk.

Email xenoabe@gmail.com
LinkedIn linkedin.com/in/justinlaniersmith
Location Atlanta, GA · Remote Highly Preferred